AI automation · Fort Lauderdale

The AI automation agency that answers, follows up and books, so you can run the business.

Every call picked up, every inquiry answered in minutes and every lead followed up, built into the tools you already use. Practical AI that brings you customers, with your team in charge.

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  • Month to month
  • Everything in your name
  • One in-house team
System we built · Meretech Solutions

The short answer

What does an AI automation agency do for a local business?

An AI automation agency builds systems that handle the repetitive work between a customer reaching out and a job getting booked. That means an AI receptionist that answers calls 24/7, a website chatbot, lead qualification, text and email follow-up, a CRM pipeline and reporting, all connected to the tools you already use, with a person taking over whenever it matters. ProWay Digital builds and runs these systems for businesses across Fort Lauderdale and South Florida.

Reviewed by Sergio Reyes, Founder, ProWay DigitalUpdated

Sound familiar?

Where customers slip away before anyone notices.

If any of these sound like your business, you're leaving customers on the table.

  • Calls ring out while you're with a customer, and the caller books someone else before you call back.
  • Website inquiries sit in an inbox overnight, and by morning they've already hired whoever answered first.
  • Quotes go out and nobody follows up, so jobs you could have won just go quiet.
  • Your leads live in a phone, an inbox, a spreadsheet and somebody's memory.
  • You can't say which ads, searches or referrals turn into paying customers.
  • You've tried a chatbot that frustrated customers, and you don't want a robot speaking for your business again.

What we do

One system, from the first ring to the booked job.

One in-house team, in your accounts and under your name, focused on booked customers.

  • An AI receptionist that never misses a callCalls answered day and night in a voice that knows your services, hours and service area. It books, takes a message or transfers to your team, and texts back anyone who hangs up.
  • A website chat that actually helpsAnswers from the information you approve, captures name, number and need, and hands off to a person when it isn't sure instead of guessing.
  • Leads sorted before you call backEvery inquiry is asked your qualifying questions, tagged by fit and urgency, and routed to the right person, so the best opportunities get the first call.
  • Follow-up that happens every timeTexts and emails after every inquiry, quote and missed appointment, timed the way you'd want them sent, and stopped the moment someone replies or books.
  • A CRM and pipeline your team will useEvery lead in one place with its source, stage and next step, and the busywork between your tools automated so nobody retypes the same details twice.
  • Custom tools and reporting you can trustWhen off-the-shelf software doesn't fit, we build the tool your business needs, then report on calls, bookings and revenue by source so you can see what's working.

The details

How AI automation brings in more customers.

What owners want to know before they let software near their phones and their customers.

The first hour after an inquiry decides the job

Most businesses don't lose customers to a better competitor. They lose them to a faster one. A widely cited Harvard Business Review study, "The Short Life of Online Sales Leads" (Oldroyd, McElheran and Elkington, 2011), found that companies that contacted a web lead within an hour were nearly seven times as likely to qualify it as companies that waited even an hour longer. For a busy owner that hour is hard to protect. You're on a job, with a patient or in a meeting when the phone rings. This is where AI earns its place. It answers the call, replies to the form, asks the questions your best person would ask and books the next step or flags it for your team, at 2 PM or 2 AM. Nothing about your service changes. The customer simply hears from you first, while they're still deciding who to call.

It works inside the tools you already use

Good automation shouldn't make you change how your business runs. We start by mapping what happens today: where calls go, how quotes are sent, which calendar the team books into, where customer details are kept. Then we connect the AI to those tools rather than replacing them, whether that's your phone system, scheduling software, CRM, email, Google Business Profile or a shared spreadsheet. If something important is missing, such as a real pipeline, we set it up as part of the work. Just as important is knowing where the AI stops. Every system we build has a clear handoff: complaints, unusual requests, high-value jobs and anything it isn't sure about go to a person, with the conversation and details already attached. Your team spends less time on repetitive questions and more time with the customers who are ready to buy.

Your data, your customers, your rules

Letting AI talk to your customers is a trust decision, so we treat it as one. The assistants we build answer only from information you approve, such as services, prices, policies, hours and service area. When a question falls outside that, they say so and bring in your team instead of inventing an answer. We connect to models like Anthropic's Claude and OpenAI's GPT through their business APIs, which by default don't use your data to train their public models. Conversations, recordings and contact details go into your systems, and you can read every one. For medical, legal and insurance businesses we scope carefully what the AI is allowed to see and collect, and keep sensitive details out of places they don't belong. You stay in control of what it says, what it can access and when it hands a customer to a person, and you can change any of it as your business evolves.

Side by side

Three ways to stop missing customers.

An honest look at the options most South Florida owners weigh.

Hours covered

Hire another person
Their shift, minus breaks, sick days and vacation
Off-the-shelf chatbot
24/7, usually on chat only
A system built with ProWay
24/7 across calls, texts, chat and forms

Knows your business

Hire another person
Yes, once trained, and best with complex judgment calls
Off-the-shelf chatbot
Generic scripts unless you build them yourself
A system built with ProWay
Built on the services, prices and policies you approve

Follow-up

Hire another person
When they remember and have time
Off-the-shelf chatbot
Rarely included
A system built with ProWay
Every inquiry, quote and missed appointment

Connects to your tools

Hire another person
Copies details by hand
Off-the-shelf chatbot
Limited to the integrations it ships with
A system built with ProWay
Connected to your phone, calendar, CRM and inbox

When it can't help

Hire another person
Asks a colleague
Off-the-shelf chatbot
Often loops or drops the visitor
A system built with ProWay
Hands off to your team with the details attached

Reporting

Hire another person
Whatever gets written down
Off-the-shelf chatbot
Chat counts
A system built with ProWay
Calls, leads and bookings by source

Cost

Hire another person
A full salary plus training and turnover
Off-the-shelf chatbot
A low monthly fee, plus your time to set it up and maintain it
A system built with ProWay
A monthly plan built around your business

How it works

From audit to booked, in four steps.

  1. Free audit

    We look at your site, your Google profile and who outranks you.

  2. Plan and build

    A clear plan, then the pages, profiles and tracking your business needs.

  3. Grow every month

    New content, reviews and improvements, every month, visible on your site.

  4. Report what matters

    Calls, forms and booked customers, not just clicks and rankings.

Systems we've built

Software and AI we build in-house.

Real sites we built and run. Tap any one to see the full story.

Meretech SolutionsCustom software
SomneraSleep health app and website

More AI and systems

Built for businesses that want to run smarter.

Each system is planned around how your business already works, then built and run by our own team.

Who we build it for

Questions

What owners ask before they automate.

Straight answers. Ask us anything else on a call.

Will AI replace my front desk or office staff?

That isn't the goal. AI handles the repetitive part, like answering the same questions, taking details, sending reminders and following up, so your team can focus on customers who need a person. Many businesses find their staff finally gets to the work they were hired for.

What happens when a customer wants to talk to a real person?

They get one. Every system we build has a clear handoff: the AI transfers the call or alerts your team with the conversation and details attached. You decide which situations always go straight to a person.

Does it work with the software we already use?

Usually, yes. We connect to your phone system, calendar, CRM, email and forms wherever they offer a way in. If a tool can't connect, we find a workaround or recommend a better fit, and we tell you that up front.

Is our customer data safe?

We build on the business APIs of providers like Anthropic and OpenAI, which by default don't use your data to train their public models. Conversations and contact details go into your systems, the AI only answers from information you approve, and you can review every conversation.

How long does it take to get started?

It depends on what we're connecting. Most businesses start with one problem, often missed calls or slow follow-up, and add more once that's working well. We'll give you a realistic timeline after the free audit.

How is it priced?

Every plan is built around your business, your tools and what you want automated, after a free audit. Monthly, with no long contracts.

Free website report

See where your business is losing customers.

Drop your website and we'll email you a free report: who outranks you, what they do that you don't, and what to fix first.

Rather talk it through? Book a strategy call →