Video marketing that converts.
Short vertical spots for realtors and local businesses, made to stop the scroll and run as ads that bring in calls.
- Creative built for the first five seconds, when people decide to keep watching
- Campaigns aimed at people already looking for what you do
- Tracking through to the booking, so you see what each video brings in
Produced with Oak Lemon Agency
The short answer
Can YouTube ads book patients, or is video just brand spend?
Most video advertising is brand spend with a conversion story attached. It doesn't have to be: YouTube can be bought on the same terms as search, targeted to people in-market for a specific treatment, and tracked through to a booked appointment. The difference is entirely in how the creative and the tracking are built.
What you get
What's included in YouTube & Video Advertising.
Planned, built and run by one in-house team, in your accounts and under your name.
Campaign build and in-market targeting
Campaigns aimed at in-market and custom segments rather than broad demographics, so the spend reaches people already considering the thing you sell.
Creative built for the first five seconds
The skip button arrives at five seconds, which means the offer has to land before it does. We structure creative around that constraint rather than treating it as an afterthought.
Conversion tracking through to booking
Tracking wired through to a booked appointment, so the campaign optimizes toward bookings instead of view-through numbers that never reconcile with the schedule.
How we work
Strategy and experience, built around your business.
Strategy first
We learn your business, your customers and your competition before we touch anything.
Built your way
Designed around how you work, in your accounts and under your name.
Launched right
Tracking in place from day one, so every call, form and booking is counted.
Better every month
A plain report of what's working, and what we're improving next.
Why ProWay
Show people why you, in thirty seconds.
Video lets customers see your work and your team before they ever call, and we put it in front of the people most likely to buy.
- Clients served
- 100+
- On Google
- 5.0★
- No outsourcing
- In-house
- Plain reporting
- Monthly
Clients served
On Google
No outsourcing
Plain reporting
A typical setup
- Long contracts
- Accounts held by the agency
- Work handed off or outsourced
- Separate vendors for marketing and AI
- Reports in clicks and impressions
Working with ProWay
- Month to month
- Everything in your name
- One in-house crew
- Built and run together
- Reports in calls, leads and jobs
Questions
What owners ask us first.
Isn't YouTube just for awareness?
It's sold that way, which is why so much of it is unmeasurable. Bought against in-market segments with conversion tracking through to a booking, it behaves much more like search, but it takes longer to prove out, and we'll tell you that before you spend.
How does this compare to Meta video?
YouTube reaches people who chose to watch something and accepted an ad; Meta reaches people scrolling. Different intent, different creative, and usually different budgets rather than one replacing the other.
Free website report
See what this looks like for your business.
Drop your website and we'll email you a free report on what to fix first.
Rather talk it through? Book a strategy call →