Home/Industries/Landscaping
Landscaping marketingHow does a landscaping company get found for full-property redesign work?
Tired of competing on price with whoever knocked on the door first?
Homeowners researching a full property redesign typically ask for a recommendation before they compare estimates, through Google's map pack or, increasingly, an AI assistant. Being named there, and replying to the estimate request within minutes, decides who gets the walkthrough.
We solve marketing for landscaping companies.
Website & Digital Presence
- No separate pages for maintenance, installation and cleanups, so all three compete on one page
- Service area never named, so a homeowner two towns over cannot tell whether you come out
- Photos of finished work buried below the fold or missing entirely
- Nothing that distinguishes a weekly mow contract from a full landscape design job
Ads & Lead Generation
- Paying for clicks from homeowners outside the routes you actually service
- Spend running flat through the wet season when demand and margins both shift
- No separate campaign for the recurring contract, which is the only lead worth real money
- Competing on price against crews with no overhead and no insurance
Lead Management & Follow-Up
- Estimate requests sitting until the crew is off the truck at six
- Quotes sent and never followed up, which is where most of the lost work is
- One-time cleanup customers never asked about recurring maintenance
- No reminder to the property that used you last spring and has not called since
Competition & Differentiation
- Listing looks the same as the twelve other crews in the map pack
- Licensing, insurance and crew size never stated, which is what separates you from a truck
- Reviews mention being nice rather than being reliable, which is what buyers screen for
- Commercial property managers have no reason to believe you can handle their portfolio
Not just another agency
We're the team that builds the AI systems and runs the marketing. No juggling multiple vendors or wondering what's actually working.
Intelligent systems, not manual work
AI intake, speed-to-lead SMS and reactivation campaigns built for how landscaping companies actually operate.
Built for landscaping specifically
Every page, script and automation is written for the way customers search for this exact type of work, not a generic template.
Four steps to a fuller calendar.
Growth audit
We analyze your current digital presence, tracking and follow-up, and identify exactly where inquiries are falling out.
Instrument & build
Call tracking, conversion tracking, and the AI search and local SEO work your company actually needs, not a generic package.
Launch intake & campaigns
AI intake, speed-to-lead SMS, and paid or local campaigns go live, all reporting to one dashboard.
Scale & optimize
Monthly reporting in booked customers, not sessions, and we keep optimizing from there.
What owners say.
Five years with Proway. They designed our logo, website and business cards, and keep us on the first page of Google every month.
They did work for my job and did a fantastic job. Very professional, high quality, quick turnaround.
Love my new website. ProWay Digital manages all of my marketing.
Work in landscaping.
Questions specific to landscaping.
Why do service-area pages matter so much for landscaping?
Map pack rankings vary block by block, and a dedicated page per service area extends your reach into neighboring cities you'd otherwise be invisible in.
How much does seasonality affect ad spend?
Significantly. Flat monthly spend through a seasonal business wastes budget in slow months and underspends in peak ones. Pacing to demand matters more here than in most industries.
Free website report
Find out what landscaping inquiries you're losing.
Thirty minutes. We'll look at your phones, forms and follow-up, and tell you where inquiries are falling out, whether or not you work with us.
Rather talk it through? Book a strategy call →