LinkedIn Advertising
B2B campaigns aimed at the people who actually sign.
We plan it, build it your way and run it, so it turns into what you actually want: more calls, more bookings and more jobs.
The short answer
Is LinkedIn advertising worth its cost per click for a small B2B team?
LinkedIn costs several times what Meta does per click, and for most local businesses it isn't worth it. For B2B and professional services selling a five figure engagement, it's the only channel where you can target the specific role that signs the contract, and that changes the arithmetic entirely.
What you get
What's included in LinkedIn Advertising.
Planned, built and run by one in-house team, in your accounts and under your name.
Targeting by the person who signs
Campaigns built around job title, seniority, company size and industry, rather than an interest graph. This is the whole reason to be on LinkedIn instead of somewhere cheaper.
Insight Tag and conversion tracking
The LinkedIn Insight Tag installed and conversions defined against real outcomes, so campaign optimization has something true to optimize toward.
Lead gen forms or landing pages
Native lead forms where speed matters, a landing page where qualification does. Which one fits depends on your sales motion, and we'll pick after the audit rather than by default.
How we work
Strategy and experience, built around your business.
Strategy first
We learn your business, your customers and your competition before we touch anything.
Built your way
Designed around how you work, in your accounts and under your name.
Launched right
Tracking in place from day one, so every call, form and booking is counted.
Better every month
A plain report of what's working, and what we're improving next.
Why ProWay
Reach decision-makers by title, not by luck.
LinkedIn lets us put your offer in front of the exact roles and companies you sell to, and we make sure what they see is worth stopping for.
- Clients served
- 100+
- On Google
- 5.0★
- No outsourcing
- In-house
- Plain reporting
- Monthly
Clients served
On Google
No outsourcing
Plain reporting
A typical setup
- Long contracts
- Accounts held by the agency
- Work handed off or outsourced
- Separate vendors for marketing and AI
- Reports in clicks and impressions
Working with ProWay
- Month to month
- Everything in your name
- One in-house crew
- Built and run together
- Reports in calls, leads and jobs
Questions
What owners ask us first.
Why is LinkedIn so much more expensive?
Because you're paying for precision. A click from the exact role at the exact company size costs more than a click from anyone. It's only worth it when your deal size can carry it, which is why we don't recommend it for most local service businesses.
Should we run LinkedIn ads or just post organically?
Organic first if you're building a personal brand and have time. Ads when you need reach on a schedule. They work best together, and neither substitutes for the other.
Free website report
See what this looks like for your business.
Drop your website and we'll email you a free report on what to fix first.
Rather talk it through? Book a strategy call →