Google Ads & LSA
Managed against closed revenue, not cost per lead.
We plan it, build it your way and run it, so it turns into what you actually want: more calls, more bookings and more jobs.
The short answer
What does a booked job actually cost you from Google Ads?
Cost per lead is the number agencies report when they don't know what happened next. We track every call through to a booked appointment and a dollar value, so you find out what a customer actually cost you, not what a click did.
What you get
What's included in Google Ads & LSA.
Planned, built and run by one in-house team, in your accounts and under your name.
Local Services Ads
Pay per lead, not per click, appearing above everything else with a Google Screened badge, usually the first thing we turn on for service businesses.
Google Search Ads
High-intent keywords for the treatments and services with the best margins, with negatives managed tightly so you stop paying for tire-kickers.
Ongoing waste elimination
Weekly search-term audits to catch new junk queries before they burn budget, dayparting so spend matches your actual hours of answering the phone, and radius tightening when a zip code keeps producing clicks but never a booked job.
Conversion-optimized landing pages
Built for the campaign, not repurposed from the site. Where your ad sends someone decides whether the click was worth anything.
Call tracking on every campaign
Dynamic number insertion and call scoring (HIPAA-compliant for medical clients), so spend is measured against booked value rather than raw conversions.
How we work
Strategy and experience, built around your business.
Strategy first
We learn your business, your customers and your competition before we touch anything.
Built your way
Designed around how you work, in your accounts and under your name.
Launched right
Tracking in place from day one, so every call, form and booking is counted.
Better every month
A plain report of what's working, and what we're improving next.
Why ProWay
Get booked from the very top of Google.
Local Services Ads put your verified business in the spot people see first when they're ready to hire, and you pay for leads instead of clicks.
- Clients served
- 100+
- On Google
- 5.0★
- No outsourcing
- In-house
- Plain reporting
- Monthly
Clients served
On Google
No outsourcing
Plain reporting
A typical setup
- Long contracts
- Accounts held by the agency
- Work handed off or outsourced
- Separate vendors for marketing and AI
- Reports in clicks and impressions
Working with ProWay
- Month to month
- Everything in your name
- One in-house crew
- Built and run together
- Reports in calls, leads and jobs
Questions
What owners ask us first.
What counts as a conversion?
A phone call over a qualifying length, or a form submission. We then track those through to whether they booked, so the report shows booked jobs rather than raw conversions.
How do you cut wasted spend beyond just blocking negative keywords?
Negatives catch what you already know to block. The bigger waste is usually schedule and geography: ads running full-price overnight when no one's answering the phone, or a zip code that clicks constantly but has never once produced a booked job. We audit both weekly, not just at setup.
Do you mark up our ad spend?
No. Ad spend goes on your card in an account you own. We never hold budget or take a percentage of it. That would give us an incentive to spend more of it, which is the wrong incentive.
Who owns the ad account if we stop working together?
You do. It's in your name from day one, along with the campaign history, conversion data and audience lists. We remove our access and hand over documentation.
How much should we spend?
It depends entirely on your job value and close rate, which is what the audit establishes. As a rough guide, if a booked job is worth several thousand dollars, meaningful testing usually needs a few thousand dollars a month to produce enough data to optimize against.
Free website report
See what this looks like for your business.
Drop your website and we'll email you a free report on what to fix first.
Rather talk it through? Book a strategy call →