Is Microsoft Ads worth running if you already advertise on Google?
Often, yes. Bing reaches searchers Google doesn't, usually on work computers and Windows defaults, and fewer competitors bid there. We build Microsoft Ads campaigns for that audience and track them to booked jobs, so you can see whether it earns its budget.
What the engagement actually includes.
Campaigns built for Bing, not copied over
Importing a Google campaign is a starting point, not a finish line. Bids, keywords, schedules and ad copy get adjusted for how Bing searchers actually behave, rather than left as a mirror of a different platform.
Search term and waste cleanup
Regular search-term reviews and negative keywords, so budget goes to people looking for what you sell and not to loosely related queries Bing decided were a match.
Call and form tracking
Every call and form tied back to the campaign that produced it, so Microsoft Ads is judged on booked work alongside your other channels, not on clicks.
Your account, your card
The account is in your name and the spend goes on your card. You keep the campaigns, the history and the data whether or not you keep working with us.
Straight answers about microsoft ads.
Who actually uses Bing?
More people than most owners assume. Bing is the default search engine on many Windows computers and in Microsoft's browser, so it picks up a lot of searches made at work or by people who never changed their settings. Whether those searchers fit your business is something the tracking will show.
Should we run Microsoft Ads instead of Google Ads?
Usually not instead. For most local businesses Google is where most of the searches happen, so Microsoft Ads works best as an addition once Google is running well. If your Google campaigns aren't tracked properly yet, we'd fix that first.
Can you just import our Google Ads campaigns?
We can, and it's a reasonable place to start. But imported campaigns carry over settings that don't always suit Bing, so we review and adjust them rather than leaving the import running on autopilot.
See what this looks like for your business.
Thirty minutes. We'll look at your phones, forms and follow-up, and tell you exactly where this fits, whether or not you work with us.