Home/Methodology

How we work

Exactly how we rank you, stage by stage.

SEO and AI search visibility aren't magic. They're a systematic process of fixing what's broken, building real authority, and making sure your business is the answer, on Google and on AI. Here's exactly how we do it.

Stage 1

Full audit: site, tracking & competitors

We audit your current site, tracking setup, technical health and where your competitors are already beating you, before touching anything. No work starts until we know exactly where the gaps are.

Stage 2

Google Business Profile & local signals

Most local searches end in the map pack, not the blue links. We optimize your Google Business Profile, fix inconsistent directory listings, and build the local relevance signals that get you there.

Stage 3

Service pages built to convert

One page per service or treatment, written for the exact question a searcher has, not a generic page trying to rank for everything at once, and not filler content written for a crawler instead of a person.

Stage 4

Real links, not shortcuts

Legitimate local backlinks and citations from real publications, directories and industry sources. No PBNs, no link farms, nothing that puts your site at risk the next time Google updates its algorithm.

Stage 5

GEO & AEO: get cited by AI

Structured content, schema markup and entity authority so ChatGPT, Perplexity, Gemini and AI Overviews recommend your business by name when someone asks who to hire, not just Google search results.

Stage 6

Track, report, optimize

Monthly reporting in booked jobs and leads, not sessions and impressions. As rankings and citations compound, we keep optimizing from there, every month, not just at launch.

Why this works

Every stage compounds on the last.

An audit without follow-through is a wasted report. Links without content don't convert. Content without AI search structure never gets cited. Each stage is built to support the next, run by the same in-house team from stage one through stage six.

How we work

A clear path from audit to growth.

The same sequence for a sleep practice in Boca Raton and a glass company in Stuart, tuned to the market.

  1. Audit

    We take apart your search data, map presence, ads, site speed and call handling, and rank the gaps by money.

  2. Build

    A fast custom site, clean technical SEO and tracking on every call and form. You own all of it.

  3. Rank

    City pages, service pages, reviews and entity work that put you on Google, in the map and in AI answers.

  4. Convert

    Ads, AI front desk and follow up that turn the new attention into booked jobs and patients.

  5. Compound

    Every month we double down on what produced revenue and cut what did not.

The system

One system behind every client.

Behind every site we build sits a growth system set up for that business: where leads come from, which pages bring them in, and what each channel actually earns you.

  1. Revenue by source

    Jobs won and dollars closed, traced back to the channel that started them.

  2. Where every lead came from

    Google search, ads, the map pack, AI answers or a referral. Every lead is stamped.

  3. One inbox for every lead

    Forms, calls and Google leads land in one list the moment they arrive.

  4. Ad spend against jobs won

    Google Ads and Local Services judged on booked work, not clicks.

  5. Pages that bring leads

    Which city and service pages actually produce inquiries, ranked.

  6. Named in AI answers

    Whether ChatGPT, Gemini and Google's AI Overviews recommend you.

Free website report

See where your business falls short, for free.

Thirty minutes. We'll walk your current site and rankings through this exact framework and tell you exactly where you're losing ground, whether or not you work with us.

Rather talk it through? Book a strategy call →