AI Search Optimization
Get named when someone asks AI who's good.
We plan it, build it your way and run it, so it turns into what you actually want: more calls, more bookings and more jobs.
The short answer
When someone asks AI for the best practice in town, does it say your name?
AI search optimization is the practice of structuring your business information and content so AI systems can understand it, trust it, and name your business when someone asks a relevant question. Traditional SEO ranks a page. This gets you cited in the answer.
What you get
What's included in AI Search Optimization.
Planned, built and run by one in-house team, in your accounts and under your name.
AI visibility baseline
We run the questions your customers actually ask across ChatGPT, Gemini, Perplexity and AI Overviews, and record whether you're named, how you're described, and who gets named instead. That becomes the benchmark everything is measured against.
Entity and fact consistency
Models corroborate. If your hours, services, address or provider names disagree across your site, your Google profile and the directories, you become an unreliable source. We reconcile all of it.
Answer-shaped content
Treatment and service pages that answer the question in the first two sentences, with real pricing ranges instead of "contact us," written to be quotable.
Structured data and machine readability
LocalBusiness, Service, FAQPage and Review schema, implemented properly. Plus an llms.txt and an AI-facing summary page, so models have a clean, authoritative description to work from.
Review content strategy
Star ratings drive the map pack. Review text drives AI answers. We steer review generation toward the treatments and outcomes you want to be known for.
Ongoing measurement
Monthly re-testing of the same prompt set, so you can see mention share moving against named competitors, reported alongside booked jobs, not traffic.
How AI is changing local discovery, with the data: Fort Lauderdale business and marketing trends 2026
SEO and AEO solve different problems. You need both.
One gets your site found. The other gets your business recommended before the customer ever clicks anything.
SEO
Showing up when someone searches
- Ranks your pages on Google
- Measured in clicks and keyword position
- Assumes the customer already knows what to type
AEO
Being the answer when someone asks
- Gets cited inside ChatGPT, Gemini and AI Overviews
- Measured in citations and booked leads
- Answers the question before they finish typing it
AI Search Optimization
& LLM Visibility
When customers ask ChatGPT, Gemini or Google's AI who to call, we work to make your business the one they name.
- 45%of consumers now use AI tools for local business recommendationsBrightLocal Local Consumer Review Survey, 2026
- 7.5×as many as a year earlier, when it was 6%BrightLocal Local Consumer Review Survey, 2026
- 32%of people surveyed use AI chatbots to find health information, up from 16%Rock Health Consumer Adoption of Digital Health Survey, via Fierce Healthcare, 2025
Traditional SEO ranks pages. AI assistants recommend businesses. They pull from your website, your Google profile, your reviews and what others say about you, so all of it has to tell the same clear story.
Where we get you found
ChatGPT optimization →Clear, answer-ready pages and consistent business details, so ChatGPT can recommend you by name.
Google AI Overviews optimization →Direct answers, clean structure and schema, so your pages are easy for Google's AI summaries to quote.
Gemini optimization →Content written the way people actually ask, backed by a strong Google Business Profile.
Perplexity optimization →Citable facts and trusted mentions across the web, the sources Perplexity checks first.
Microsoft Copilot optimization →Bing visibility and verified listings, the places Copilot draws its answers from.
Claude optimization →Well-organized, factual pages that make your business easy to understand and cite.See it in action
Be the answer, not a search result.
Pick an industry and see the work: the search, the site we built for it, and where that search leads.
Gemini
For a sleep study close to home, patients often start with Sleep Medicine Specialists of South Florida.
Google Maps
Sleep Medicine Specialists of South Florida
New lead routed to the sleep center
The sites are real client work. The answer and listing cards illustrate the result we build toward.
How we work
Strategy and experience, built around your business.
Strategy first
We learn your business, your customers and your competition before we touch anything.
Built your way
Designed around how you work, in your accounts and under your name.
Launched right
Tracking in place from day one, so every call, form and booking is counted.
Better every month
A plain report of what's working, and what we're improving next.
Why ProWay
Be the business AI recommends when asked.
When someone asks ChatGPT or Google's AI who to call, we work to make your business the answer it trusts enough to mention.
- Clients served
- 100+
- On Google
- 5.0★
- No outsourcing
- In-house
- Plain reporting
- Monthly
Clients served
On Google
No outsourcing
Plain reporting
A typical setup
- Long contracts
- Accounts held by the agency
- Work handed off or outsourced
- Separate vendors for marketing and AI
- Reports in clicks and impressions
Working with ProWay
- Month to month
- Everything in your name
- One in-house crew
- Built and run together
- Reports in calls, leads and jobs
Questions
What owners ask us first.
What is AI search optimization?
AI search optimization is the practice of structuring your business information and content so that AI systems (ChatGPT, Google AI Overviews, Gemini, Perplexity) can understand it, trust it, and name your business when someone asks a relevant question. Traditional SEO aims to rank a page. AI search optimization aims to be cited in an answer.
Is this replacing traditional SEO?
No. It builds on it. A site that isn't crawlable, fast and clearly structured won't be understood by a language model either. Traditional SEO remains the foundation. This is an additional layer targeting a different surface.
Can you guarantee my business gets recommended by ChatGPT?
No, and be careful with anyone who says they can. These systems are not rank-ordered lists we can manipulate. What we can do is make your business the most clearly described, best corroborated, most quotable option in your area, which is what these systems reward. That's an honest edge, not a guarantee.
What's the difference between SEO, AEO and GEO?
SEO ranks a page in a list of blue links. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the same underlying discipline: structuring content so a language model can extract, trust and cite it directly in a generated answer, instead of just linking to it. We use AEO as the umbrella term; the work is identical either way.
Which AI platforms do you track and optimize for?
ChatGPT, Google AI Overviews, Gemini and Perplexity, the platforms your customers are actually using to ask "who should I hire." We re-run the same prompt set across all four every month so you can see mention share move platform by platform, not just in aggregate.
Do I need a new website for this to work?
Usually not. Most of the work happens in how your existing content, schema and entity data are structured, not a redesign. If your site genuinely can't support answer-shaped content (no CMS access, broken technical foundation), we'll tell you that plainly during the audit instead of upselling a rebuild by default.
What does "answer-shaped content" actually mean?
Content that answers the question a person actually asked, in the first two sentences, with specifics (a real price range, a real timeline, a real yes-or-no) instead of a paragraph of throat-clearing before the point. That's the format language models pull from when they generate an answer instead of a link.
Free website report
See what this looks like for your business.
Drop your website and we'll email you a free report on what to fix first.
Rather talk it through? Book a strategy call →