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AEOWhen someone asks AI for the best practice in town, does it say your name?
AI search optimization is the practice of structuring your business information and content so AI systems can understand it, trust it, and name your business when someone asks a relevant question. Traditional SEO ranks a page — this gets you cited in the answer.
What the engagement actually includes.
AI visibility baseline
We run the questions your customers actually ask — across ChatGPT, Gemini, Perplexity and AI Overviews — and record whether you're named, how you're described, and who gets named instead. That becomes the benchmark everything is measured against.
Entity and fact consistency
Models corroborate. If your hours, services, address or provider names disagree across your site, your Google profile and the directories, you become an unreliable source. We reconcile all of it.
Answer-shaped content
Treatment and service pages that answer the question in the first two sentences, with real pricing ranges instead of "contact us," written to be quotable.
Structured data and machine readability
LocalBusiness, Service, FAQPage and Review schema, implemented properly. Plus an llms.txt and an AI-facing summary page, so models have a clean, authoritative description to work from.
Review content strategy
Star ratings drive the map pack. Review text drives AI answers. We steer review generation toward the treatments and outcomes you want to be known for.
Ongoing measurement
Monthly re-testing of the same prompt set, so you can see mention share moving against named competitors — reported alongside booked jobs, not traffic.
SEO and AEO solve different problems. You need both.
One gets your site found. The other gets your business recommended before the customer ever clicks anything.
SEO
Showing up when someone searches
- Ranks your pages on Google
- Measured in clicks and keyword position
- Assumes the customer already knows what to type
AEO
Being the answer when someone asks
- Gets cited inside ChatGPT, Gemini and AI Overviews
- Measured in citations and booked leads
- Answers the question before they finish typing it
We re-run the same prompt set every month across the platforms your customers actually use.
Straight answers about ai search optimization.
What is AI search optimization?
AI search optimization is the practice of structuring your business information and content so that AI systems — ChatGPT, Google AI Overviews, Gemini, Perplexity — can understand it, trust it, and name your business when someone asks a relevant question. Traditional SEO aims to rank a page. AI search optimization aims to be cited in an answer.
Is this replacing traditional SEO?
No. It builds on it. A site that isn't crawlable, fast and clearly structured won't be understood by a language model either. Traditional SEO remains the foundation — this is an additional layer targeting a different surface.
Can you guarantee my business gets recommended by ChatGPT?
No, and be careful with anyone who says they can. These systems are not rank-ordered lists we can manipulate. What we can do is make your business the most clearly described, best corroborated, most quotable option in your area — which is what these systems reward. That's an honest edge, not a guarantee.
What's the difference between SEO, AEO and GEO?
SEO ranks a page in a list of blue links. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the same underlying discipline — structuring content so a language model can extract, trust and cite it directly in a generated answer, instead of just linking to it. We use AEO as the umbrella term; the work is identical either way.
Which AI platforms do you track and optimize for?
ChatGPT, Google AI Overviews, Gemini and Perplexity — the platforms your customers are actually using to ask "who should I hire." We re-run the same prompt set across all four every month so you can see mention share move platform by platform, not just in aggregate.
Do I need a new website for this to work?
Usually not. Most of the work happens in how your existing content, schema and entity data are structured — not a redesign. If your site genuinely can't support answer-shaped content (no CMS access, broken technical foundation), we'll tell you that plainly during the audit instead of upselling a rebuild by default.
What does "answer-shaped content" actually mean?
Content that answers the question a person actually asked, in the first two sentences, with specifics — a real price range, a real timeline, a real yes-or-no — instead of a paragraph of throat-clearing before the point. That's the format language models pull from when they generate an answer instead of a link.
See what this looks like for your business.
Thirty minutes. We'll look at your phones, forms and follow-up, and tell you exactly where this fits — whether or not you work with us.