Paid Social on Meta & Instagram
Facebook and Instagram campaigns judged on booked work.
We plan it, build it your way and run it, so it turns into what you actually want: more calls, more bookings and more jobs.
The short answer
Does paid social actually book work, or just collect likes?
Paid social reaches people before they search, which makes it useful and hard to measure at the same time. We run Meta and Instagram campaigns tracked through to a booked appointment rather than to a click, in your own ad account, with the spend on your card.
What you get
What's included in Paid Social on Meta & Instagram.
Planned, built and run by one in-house team, in your accounts and under your name.
Campaign build in your own account
Accounts, audiences and campaigns set up in a Business Manager you own. If we part ways you keep the account, the audiences and the learning. None of it sits inside an agency account you can't take with you.
Conversions API and pixel tracking
Browser pixel plus server-side Conversions API, so a booked appointment still registers when a browser blocks the pixel. Without both, Meta optimizes against a fraction of the conversions and reports a number nobody can reconcile.
Reported in booked work
The same reporting standard as the rest of what we run: what a booked job cost, not what a click cost. Cost per lead is the number reported when nobody knows what happened next.
How we work
Strategy and experience, built around your business.
Strategy first
We learn your business, your customers and your competition before we touch anything.
Built your way
Designed around how you work, in your accounts and under your name.
Launched right
Tracking in place from day one, so every call, form and booking is counted.
Better every month
A plain report of what's working, and what we're improving next.
Why ProWay
Ads people actually stop scrolling for.
We make Facebook and Instagram ads that feel at home in the feed and speak to your customer's real problem, then keep testing until the leads are worth it.
- Clients served
- 100+
- On Google
- 5.0★
- No outsourcing
- In-house
- Plain reporting
- Monthly
Clients served
On Google
No outsourcing
Plain reporting
A typical setup
- Long contracts
- Accounts held by the agency
- Work handed off or outsourced
- Separate vendors for marketing and AI
- Reports in clicks and impressions
Working with ProWay
- Month to month
- Everything in your name
- One in-house crew
- Built and run together
- Reports in calls, leads and jobs
Questions
What owners ask us first.
Is paid social worth it for a medical practice?
It depends on what you're selling. For elective and aesthetic work (med spa, weight management, dermatology), it reaches people who aren't searching yet, and it works. For urgent care, search intent is usually the better buy, and we'll say so rather than sell you both.
Who owns the ad account?
You do. We work inside your Business Manager and the spend goes on your card. You keep the account, the audiences and the pixel history whether or not you keep working with us.
How is this different from what's in Google Ads & LSA?
That service covers search intent: people already looking. This covers demand you create before the search happens. They're often run together, but they're measured differently and shouldn't share a budget line.
Free website report
See what this looks like for your business.
Drop your website and we'll email you a free report on what to fix first.
Rather talk it through? Book a strategy call →