Home/Services/Paid Social — Meta & Instagram
SOCDoes paid social actually book work, or just collect likes?
Paid social reaches people before they search, which makes it useful and hard to measure at the same time. We run Meta and Instagram campaigns tracked through to a booked appointment rather than to a click, in your own ad account, with the spend on your card.
What the engagement actually includes.
Campaign build in your own account
Accounts, audiences and campaigns set up in a Business Manager you own. If we part ways you keep the account, the audiences and the learning — none of it sits inside an agency account you can't take with you.
Conversions API and pixel tracking
Browser pixel plus server-side Conversions API, so a booked appointment still registers when a browser blocks the pixel. Without both, Meta optimizes against a fraction of the conversions and reports a number nobody can reconcile.
Reported in booked work
The same reporting standard as the rest of what we run: what a booked job cost, not what a click cost. Cost per lead is the number reported when nobody knows what happened next.
Straight answers about paid social — meta & instagram.
Is paid social worth it for a medical practice?
It depends on what you're selling. For elective and aesthetic work — med spa, weight management, dermatology — it reaches people who aren't searching yet, and it works. For urgent care, search intent is usually the better buy, and we'll say so rather than sell you both.
Who owns the ad account?
You do. We work inside your Business Manager and the spend goes on your card. You keep the account, the audiences and the pixel history whether or not you keep working with us.
How is this different from what's in Google Ads & LSA?
That service covers search intent — people already looking. This covers demand you create before the search happens. They're often run together, but they're measured differently and shouldn't share a budget line.
See what this looks like for your business.
Thirty minutes. We'll look at your phones, forms and follow-up, and tell you exactly where this fits — whether or not you work with us.