The details
What a good redesign gets right.
The three questions owners ask us most before they commit.
How to keep your Google rankings through a redesign
Most rankings lost in a redesign are lost on launch day, and usually for the same reason: old pages vanish and nothing points to the new ones. Before we change anything, we pull every URL your site has, check which ones earn traffic, links and leads in Search Console and analytics, and map each one to its new home.
Pages that move get a permanent 301 redirect. Google's own site-move guidance on Search Central recommends exactly that, and notes that permanent redirects don't cost a page its PageRank.
We also keep the content that's ranking, carry over titles and descriptions that work, update internal links and submit the new sitemap on launch day. Then we watch Search Console in the weeks after and fix crawl errors and broken links as they appear.
Some movement while Google recrawls the site is normal. Losing what you spent years building isn't.
Redesign, rebuild or refresh: which one you actually need
These words get used interchangeably, but they're different jobs at different prices. A refresh keeps your platform and structure and updates the surface: new photos, sharper headlines, a cleaner layout, a lighter theme.
It's the right call when the bones are fine and the site just looks tired. A redesign rethinks how the site is organized and how visitors move through it: which pages exist, what each one is for, and how someone gets from a Google search to a call or a booking.
A rebuild starts over underneath, usually because the platform is slow, insecure, hard to update or locked to a developer who's no longer around. Plenty of businesses that ask for a redesign really need a rebuild, and some that ask for a rebuild only need a refresh.
We look at what's underneath first and tell you honestly which one fits, because paying for more than you need helps nobody.
What to fix first: speed, mobile, trust, then conversion
If you can only fix a few things, fix them in the order your visitors feel them. Speed comes first, because people leave a slow page before they see anything on it.
Google measures this with its Core Web Vitals, which look at how fast the main content loads, how quickly the page responds to a tap and how much the layout jumps while loading. Mobile is next: the people searching for a local business are very often on a phone, so the site has to be easy to read, tap and call from with one thumb.
Then trust: real photos of your team and your work, your reviews, your license or credentials, and business details that match your Google profile. Conversion comes last, but it's where the money is: a clear next step on every page, a short form, a tap-to-call button and tracking that shows which pages bring in calls.
A beautiful site that skips the first three rarely fixes the fourth.
