Home/Industries/General Contractors
General Contractors marketingHow does a general contractor get chosen before the first estimate call?
General contracting is a trust purchase before it's a price purchase — homeowners are vetting who they let manage a five- or six-figure project, not just comparing quotes. Licensing, insurance and a real project portfolio decide who gets the call before price ever comes up.
Questions specific to general contractors.
Does showing licensing and insurance actually affect conversion?
Yes — for a project of this size, a homeowner is screening out risk before they're comparing price. Making licensing, insurance and permit history easy to find removes an objection before it's asked.
How do you qualify a lead before an in-home estimate?
Project scope, timeline and budget range confirmed by phone or text first, so an estimator isn't driving out to a job that was never going to happen.
Find out what general contractors inquiries you're losing.
Thirty minutes. We'll look at your phones, forms and follow-up, and tell you where inquiries are falling out — whether or not you work with us.