The challenge.
A local business competing against national franchises with far bigger advertising budgets. The reputation was already there. A 5.0 average across 111 Google reviews is rare in any trade, and almost none of it was visible on the old website.
The second gap was geographic. Most of the work comes from the towns around Coral Springs, and the site had no presence for any of them. Competitors were ranking for places the crew drives to every week.
Four decisions.
Everything else followed from these.
Win the city, not just the category.
Sixteen towns, sixteen pages, each carrying the ZIP codes, neighbourhoods and landmarks that make it read as local rather than swapped in.
Put the reputation where buyers see it.
111 Google reviews pulled live, with names, photos and stars, each one linking back so anybody can check it.
Answer the questions people actually type.
Guides and an FAQ written to what homeowners actually ask: what it costs, what cannot be taken, why a fridge cannot go at the curb.
Make enquiring take fifteen seconds.
Three required fields, and a phone button that follows you the whole way down the page.
What we built.
| Homepage | 1 | |
|---|---|---|
| Core pages | 8 | |
| Service pages | 6 | |
| City pages | 16 | |
| Guides and articles | 34 | |
| Total | 65 |
What it does.
- Custom design built for this client, with no theme and no template underneath it
- Mobile first, tested from 320px up
- Structured data on every page, so search engines read the business, its services, its area, its reviews and its FAQs as data rather than as text
- Every page written from scratch: service pages, city pages, guides and FAQ
- Real photography of the crew, the trucks and the jobs
- A lead form that reports where each enquiry came from, which city page and which search source, so the owner can see what is actually working
- Spam filtering on the form that is invisible to real customers
- Same-day lead delivery straight to the owner's inbox
Results.
The site launched this week. It is indexed and being tracked, and there are no ranking or conversion figures yet. This section will carry real numbers in around sixty to ninety days, once there is enough data to report something honest.
More on how we work with junk removal.
Delivered on this account: Website Design & Development, Local SEO, Content Strategy & Creation.
Want results like this?
Thirty minutes. We'll look at your phones, forms and follow-up, and tell you where inquiries are falling out — whether or not you work with us.